We have seen the range described as ‘mini Creator Expert’ and that is honestly how we approach every set. We focus exclusively on vehicle fans, of any age." and continued, "Also, the small size of Speed Champions cars does not mean they must be easy to build. That is how we approach each model because there is no age limit on being a car enthusiast, so we can cover older and modern subjects. The enlarged scale has allowed us to develop a new strategy, which essentially is to forget the age on the box! We want to offer unique building experiences that educate younger builders and are appreciated by older builders simultaneously. Development ĭuring the development process of the Lego Speed Champions theme, Lego Design Manager Chris Stamp discussed the concept of the Lego Speed Champions theme and explained, "Absolutely. The Lego Group also built a life-size replica of the Ferrari F40 contained 358,000 of Lego pieces and placed in front of the Legoland California.
In April 2022, The Lego Group built a life-size replica of the 1970 Ferrari 512 M contained 78,496 of Lego pieces. In 2022, The Lego Group stated that the theme is an 18+ (18 years and older) theme that does not carry the 18+ label. The line features as the center of a 2019 expansion for the open world racing video game Forza Horizon 4. The theme later added Audi, Bugatti, Chevrolet, Dodge, Ford, Jaguar, Lamborghini, Koenigsegg, Nissan, Pagani, Toyota, Aston Martin, and Lotus. Each sets was designed by Lego Design Manager Chris Stamp. The series featured Ferrari, McLaren, and Porsche models in its initial release. The Lego Speed Champions product line focuses on classic and modern styles from well-known car brands. It features classic and modern styles from well-known car brands. Lego Speed Champions is an auto racing-inspired theme of Lego building sets first released in 2015.
Lego theme focusing on Lego scale models of real life production cars Lego Speed Champions
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